Terms & Conditions

Astute Management, https://astutemanagement.co.uk is managed and operated by Astute Management. Astute Management is committed to protecting your privacy and ensuring that any personal data collected through this website is processed lawfully, fairly, and transparently, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy explains how information is collected, used, stored, and protected when you use this website, submit enquiries, or request a product demonstration.

The data controller for this website is:

Astute Management
United Kingdom
Email: info@rugged.co.uk

Company means Astute Management.

Customer means any business, company, organisation, or professional entity engaging with the Company.

Goods means any products, equipment, hardware, software, or materials supplied by the Company.

Services means any services provided by the Company, including but not limited to installation, configuration, integration, consultancy, support, maintenance, repair, training, or any other professional or technical services.

Order means a purchase order, quotation acceptance, statement of work, or any instruction (whether written or verbal) to supply Goods and/or Services.

RMA means Return Merchandise Authorisation issued by the Company.

Working Day means Monday to Friday, excluding bank holidays in England and Wales.

Any product descriptions, specifications, or technical information provided on this website are for guidance only and do not constitute a contractual offer. Final details are confirmed at quotation or order stage.

We may collect and process the following categories of information:

– Information you provide directly when completing contact, enquiry, or demo request forms
– Business contact details, including name, company name, job title, email address, and telephone number
– Correspondence and communications, including emails and support requests
– Technical and usage data such as IP address, browser type, operating system, device identifiers, referral sources, and pages visited
– Cookie, analytics, and performance data collected through approved tracking technologies

Personal information is used to:

– Respond to enquiries, demo requests, and technical questions
– Provide product, service, and commercial information relevant to your enquiry
– Administer and improve website functionality and performance
– Monitor usage patterns to enhance user experience
– Maintain internal records and business operations
– Meet legal, regulatory, and compliance obligations

We do not sell, rent, or trade personal data to third parties.

We process personal data under one or more of the following lawful bases:

– Legitimate interests, for B2B communications and enquiries
– Consent, where required, for marketing communications and non-essential cookies
– Legal obligation, where processing is required by law

Personal data may be shared with trusted third-party service providers who support our business operations, including website hosting, analytics platforms, CRM systems, and technology partners, where necessary to fulfil a request.

All third parties are required to process data securely and in accordance with applicable data protection legislation.

Personal data is retained only for as long as necessary to fulfil the purpose for which it was collected, including responding to enquiries or meeting contractual and legal obligations. Retention periods are reviewed regularly to ensure data is not held longer than required.

You have the right to:

– Access your personal data
– Request correction or deletion of your data
– Object to or restrict processing
– Withdraw consent at any time
– Lodge a complaint with the Information Commissioner’s Office (ICO)

While reasonable care is taken to ensure the accuracy of information on this website, Astute Management accepts no liability for any loss or damage arising from reliance on website content, including indirect or consequential loss or loss of business.

Nothing in this policy limits liability for death or personal injury caused by negligence.

This policy and any disputes arising from use of this website are governed by the laws of England and Wales, and subject to the exclusive jurisdiction of the English courts.