Privacy Policy

Astute Management, https://astutemanagement.co.uk is managed and operated by Rugged Limited. Rugged Limited is committed to protecting your privacy and ensuring that any personal data collected through this website is processed lawfully, fairly, and transparently, in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This policy explains how information is collected, used, stored, and protected when you use this website, submit enquiries, or request a product demonstration.

The data controller for this website is:

Astute Management
United Kingdom
Email: info@rugged.co.uk

We may collect and process the following categories of information:

– Information you provide directly when completing contact, enquiry, or demo request forms
– Business contact details, including name, company name, job title, email address, and telephone number
– Correspondence and communications, including emails and support requests
– Technical and usage data such as IP address, browser type, operating system, device identifiers, referral sources, and pages visited
– Cookie, analytics, and performance data collected through approved tracking technologies

Personal information is used to:

– Respond to enquiries, demo requests, and technical questions
– Provide product, service, and commercial information relevant to your enquiry
– Administer and improve website functionality and performance
– Monitor usage patterns to enhance user experience
– Maintain internal records and business operations
– Meet legal, regulatory, and compliance obligations

We do not sell, rent, or trade personal data to third parties.

We process personal data under one or more of the following lawful bases:

– Legitimate interests, for B2B communications and enquiries
– Consent, where required, for marketing communications and non-essential cookies
– Legal obligation, where processing is required by law

Personal data may be shared with trusted third-party service providers who support our business operations, including website hosting, analytics platforms, CRM systems, and technology partners, where necessary to fulfil a request.

All third parties are required to process data securely and in accordance with applicable data protection legislation.

Personal data is retained only for as long as necessary to fulfil the purpose for which it was collected, including responding to enquiries or meeting contractual and legal obligations. Retention periods are reviewed regularly to ensure data is not held longer than required.

You have the right to:

– Access your personal data
– Request correction or deletion of your data
– Object to or restrict processing
– Withdraw consent at any time
– Lodge a complaint with the Information Commissioner’s Office (ICO)

This website uses cookies and similar technologies to ensure core functionality, analyse website traffic, and improve user experience.

Cookies may be classified as strictly necessary, functional, analytical, or marketing. Strictly necessary cookies are always enabled. All other cookies are used only with your consent.

You may manage or withdraw cookie consent at any time using the cookie banner or through your browser settings.

This policy and any disputes arising from use of this website are governed by the laws of England and Wales, and subject to the exclusive jurisdiction of the English courts.